Strategic Selling: A Systematic Approach to Winning Work in Complex, Competitive Environments

Presenter
Eric Anderton, Construction Genius Podcast 

In this session, Anderton helps you craft strategic approaches to bid specific work opportunities that will increase the likelihood of your company being selected to build the project.

You will learn how to identify the four buying influencers in every project opportunity and recognize the “red flags” that threaten a sale, and what to do about them. This session also covered:

• The “buying modes” that jeopardize your success, regardless of price
• A strategic action plan to leverage your strengths
• How to eliminate the threats that endanger your efforts