A few years ago, the Best Practices Market Expansion Task Force conducted a series of focus groups that determined many people don’t know what work the sheet metal industry performs. They do, however, recognize, the term HVAC.
Further, Customers demand EXPERTISE more than any other trait when hiring sheet metal contractors. Thus, SMACNA and SMART developed the Expertise branding program to help identify affiliated organizations as the source of expertise for HVAC, architectural, industrial, and green construction, service, and retrofit work.
Expertise logos are FREE to use and available to any SMACNA chapter, contractor, SMART local, training center, or labor-management cooperation trust that completes the licensing application. Such organizations are encouraged to place this logo on their business cards, stationery, estimates, invoices, trucks, hats, shirts, advertisements, and any other place where it is useful to spread the word about the value of using signatory labor.
